Vulnerable Customer Policy

Vulnerable customer policy


Our process for dealing with potentially vulnerable customers

A person is unable to make a specific decision if he cannot understand information about the decision to be made, cannot retain that information in his mind, cannot use or weigh that information as part of the decision-making process, or cannot communicate his decision.

A person with mental health problems who is in debt is particularly vulnerable due to his (potential):

Lack of money management skills

A reliance on benefit income

Fluctuations in income or inability to work

Unmet housing, care or treatment needs

Poor communication skills

A relationship breakdown

Assessing a person’s mental health is complex but needs to be recognised in early contact and addressed appropriately. If we believe a person may be vulnerable, we will ask 3 key questions:

1. Does your mental health affect your financial situations?

2. Does it affect your ability to deal with or communicate with us?

3. Does anyone help you to manage your finances such as a family member?

Signs we look out for when identifying vulnerability in customers:

Do they ask you to speak up or speak more slowly?

Do they understand what you are saying, or do they miss important bits?

Do they appear confused about what is being offered?

Do they ask any unrelated questions?

Do they keep wandering off the point in the discussion and talk about irrelevant things or things that don’t make sense?

Do they keep repeating themselves?

Do they take a long time to answer questions or say that someone else deals with these things for them?

Do they have a language barrier?

Do they say they don’t understand their bank statements, a previous phone conversation or recent written correspondence?

Steps we take if we believe a customer may be vulnerable:

We speak slowly, clearly and explain fully

We are patient and empathise where appropriate

We don’t rush as it may sometimes take the customer time to get relevant information together such as account details

We keep on the subject under discussion

We do not make assumptions about a customer’s needs

We clarify understanding at every point and always ask if there is anything else they would like us to explain

We ask the consumer to explain to us what they understand the agreement to be

We offer alternative types of communication – phone, post, email, in person

We do not make assumptions that the person we are dealing with is sighted as they may be unable to read or understand serial numbers or account numbers

We do not make assumptions that the customer we are talking to can hear everything we say as they may have a hearing impairment

We always remember that the customer we are speaking to may sometimes be forgetful or overly trusting and believe that a sales representative is always acting in their best interest

We understand that some customers may be lonely and welcome the opportunity just to talk to someone

We give the customer time to explain his circumstances fully and don’t interrupt or appear impatient

We also listen for what is NOT being said, for example, lack of questions about price, lack of commitment, timing of responses, extended silences

We always ask if there is a better time to discuss matters as some customers may perform better at different times of the day

We ask if there is anyone else the customer may need to talk to before making the decision

Prior to forming the contract:

We ensure that the consumer demonstrates that they have an understanding of the decision they need to make, why they need to make it and that they understand the consequences of making, or not making that decision.

We ask if they need to discuss the matter with anyone else, or if they would like us to explain anything else, or if there anything else we can do further to help

We are always prepared to repeat anything to clarify understanding

We do not assume that the customer fully understands all the implications of the agreement and explicitly and clearly confirm all the key features

We suggest that they talk it through with someone else and offer to re-contact them. If appropriate we suggest that a third person could be present

Post Contract:

If we identify particular communication needs, we store that information so future contacts are handled appropriately with his permission

We record that we are satisfied that the customer completely understood everything that was discussed

We allow customers to make a personal declaration about their capabilities or communication needs and store this information with their permission

Any records that are held are with the full knowledge and consent of the customer and are deleted when the relationship no longer exists in accordance with GDPR.

If we identify a customer who may be in need of specialist advice which we are unable to offer:

We will refer them to, or we will seek guidance from an appropriate organisation such as:

– Stepchange

– Money Advice Trust


– Samaritans

– Age UK Alzheimers Society Mind

Sources of guidance we refer to:

Equality Act 2010

Mental Capacity Act 2005

CONC 2.10 Contact with customers

Mental Capacity Guidance

Irresponsible Lending Guidance

MALG Consumers with mental health problems & debt MALG 12 steps to treating vulnerable consumers fairly